OUGD505 - Design Production 2: Airports - Airline Branding

Here are some examples of airline branding.

Emirates
This is the Worlds top airline, and here are some components to their brand. I think it portrays glamour like how airlines used to be perceived, with the women looking smart, their make up immaculate and always smiling. The use of gold and red also makes it seem luxurious. 

Qatar Airways
I think this airline is also quite luxurious because of the deep purple used, and this is associated with royalty and extravagance. 

Swiss Airlines
I love the branding for Swiss airlines; the red makes it stand out dramatically. It reminds me of a medical company due to the cross on the red background, which makes it seem trustworthy and safe. I also like how the identity is so consistent and strong throughout the different materials.

Pan Am Airlines
This is such an iconic brand, and even though it has closed down now, it is still well established and continues to make merchandise for the nostalgia. It has been featured in its own TV series, Pan Am.

New products featuring the brand.

An old advertisement.

British Airways
The logo for British Airways relates very well to the name, because it uses the colours on the British Flag. I think it looks very professional and trustworthy because the capital letters make it seem as though it is proud because it stands out.