OUGD505 - Design Production 2: Studio Brief 2 - Visual Research

As I started designing the components for my cruise ship branding, I looked at visual references throughout.

Sick Bags
As I was designing a sick bag, I looked at existing ones to see how they were designed/made.

Some just have the logo, some state what it is and some have extra designs on them as well. But they all follow the same dimensions and shape.

Existing Logos
At first I was having trouble thinking of a logo or name so I looked at how existing brands brand themself. Most cruises focus on being in the sea, the fact they are a cruise, where they go or a luxury word association.

Ship Stats
I wanted to know how big cruise ships are so I can advertise mine correctly, so I researched into mega, big, medium and small ships to see what best represented my audience and brand. I chose medium and big ships in the end, and found three sets of stats that would work well for my ships.

Web Banners
I always see these web banners now I have been searching for cruises, so thought I could do a couple.

I found some dimensions.

Iconography

I wanted to see how cruise liners categorise their shore excursions, so I found a list of definitions and icons to go with them to get an idea of what content to do.

OUGD505 - Design Production 2: Studio Brief 2 - Colours

After I had thought of a name for my cruise liner, Mediterranean Voyages, I looked at different countries the ship would port to. This was so that I could pick colour palettes based on it, and here are the images that I used.

 Marseilles

Istanbul

Naples

Dubrovnik

Toulon

St. Tropez

Monte Carlo

Mykonos

Villafranche

Pisa

Portofino

Rome

Florence

Villafranche

Corfu

Ajaccio

Genoa

Venice

Florence

Genoa

Venice

Valencia

Portofino

Venice

Zakynthos

Santorini

St Tropez

Portofino

Florence

OUGD505 - Studio Brief 3: The Border - Imagery

I did a mindmap of imagery from the film, and then I researched actual images that I could use for reference, be it colours, proportions or just how things look.

The movie is set in America in the 80s, and when Charlie and his neighbour colleague are walking through I saw a lot of old signage, as well as when he is going to the strip club. I thought it could be a cool way of presenting the movie title.

I then looked at images from the place it was set, at the border of El Paso in Texas to Mexico.

Border Patrol Officer and Immigrant.

Texas, where it was set.

Guns are used a lot in the film.

I looked at Border Patrol Officer's.