Sarah bought some BEAR yo yos for us to sample and look at the packaging. We wanted the information that they put on the back of the packs and see the kind of language that they have used, as well as the illustration style and materials.
These packs also came with cards inside them with a bit of information. We thought that there was a lot of information and actually quite complex for a child. This is the type of information we want to aim for, because we suspect that the parents who buy these products want their children to be intelligent and are focused on the best for them - hence the healthy food. However, we also thought that the side with the information on was too plain for child to look at, even though the other side is a picture. We want to combine these as one of the back of the box to make it as engaging as possible.
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