Design Context

As I have to create a book based from my research, I decided to look at editorial layouts that I like for inspiration.

Minimal Brochure
I like the layout of this brochure because it is clear and easy to see the hierarchy. I think this is important when reading something important because you want your eye to focus on the headings, then the bodycopy afterwards. I feel that with some busy layouts you don't know where to look first.
I think the second page of this spread could be something I take inspiration from because I want to include layouts which have photographs to show off the cruise and destinations.

I think these blue boxes with the points in are really good because they can highlight different parts of information.

I also thought this was a good layout to show, say an excursion or city, and I could label the photos in the bottom corner of them. This would let the viewer know where it is, but not obstruct from the layout.

This is very symmetrical, but also places the content in different places on each page to make it more interesting.

Again, using the box of text highlights it.

Menu

I thought this could be a good layout to show the itinerary of a cruise, saying where you are going and what that place is like, with a few pictures to get you excited and show off the cities.

Iceberg

I thought this was a cool contents page, and perhaps having something like this and filling the spaces with images could be cool. Using a grid keeps it organised.

Photo Focal Point

I think this could work well by having a photo as a focal point, perhaps being a title page for a certain kind of cruise, and the information could be what that kind of cruise entails and the destinations it goes to.

Color Magazine

Similar to the last layout, it uses an image that takes up 3/4 of the space again, but this time uses it as a content page, which could be an idea.

Another idea for a contents page. I think it's good to include images, because you might not know what the page means, so by having an image you can tell the context it is and the kind of page it will be.

I like how these four separate publications can all fit together through the illustration on top, making them into a set.

I think this is a really practical layout, but it also looks really good. This would be good for an introduction to something, or information on the ship.

Although heavily text based, I really like this layout, and think it could be good as the page which has all the information on FAQS, information about before you board and booking conditions.

I really love this layout, and think it would be a good way to display the interior of the ship.

This could be good to show amenities of the ship, such as different restaurants and bars or entertainment, because the text can be quite short and sweet, but also really informative along with pictures.

I also really like this layout and think it could be good to do for introducing an area of the ship.

I also think this is a really cool layout, and has packed in a lot of visual information. I think it is important for a brochure to be visual, otherwise people aren't going to trust it, get excited or be persuaded to go.

I went into some travel agents and looked at brochures for cruises. I did this to see how the content differed to sites, and the layout of them.

Crafted by Kuoni
First I went into Kuoni as I had looked at the website for them. I looked at a small brochure which had a brief introduction to all the cruise lines they offer.

The first pages talk about the perks of Kuoni, and persuade you to want to buy from them as it says it is secure, award-winning and trusted.

It then goes to a dps on each cruise line giving an introduction and one of the cruises it offers.

Kuoni Celebrity Cruises
This is a brochure in Kuoni about Celebrity Cruises. It comes in a case to show the Kuoni logo, and the actual brochure is just from Celebrity Cruises.

The back of the case tells where all the Kuoni shops are and pictures of all the available brochures.

Contents
This is the contents page:

Ship Highlights
It folds out to show a ship with all the features highlighted in a key. This is really useful because it lets the viewer see what is available quickly at a glance, getting the main information straightforwardly, but also in an interactive way. It has a lot of features such as

Restaurants
Casino
Martini Bar
Art Gallery
Solarium
Aquaspa
Theatre
Fitness Centre

Introduction

This is an introduction to the cruise line and says how broad the destinations are as you can see 'ancient ruins to colourful bazaars'. It also boasts that the ship has award-winning food, great service and accommodation as well as a spa and shows.

There is also a key to the photos that are used to show where they are taken, and a small paragraph on how you can visit all of the continents with this cruise line.

Modern Luxury

This highlights the modern amenities such as real grass, stunning restaurants, globally inspired cuisine, service and an adult only solarium.

Luxurious Suites and Staterooms

This spread talks about the rooms the ship offers, and how they are designed to spread out in and entertain. There are five different types, some with enhanced amenities or a BVLGARI bath.

World Class Dining

Highlights the luxury dining available on board.

There are continental flavours, Eastern, Cafe style and Contemporary.

Service

Shows how luxury and personal the service is with 24/7 butler service, baristas who know your name and certified sommeliers.

Activities

Zumba, exotic cooking, Apple specialists, Corning Museum of Glass, games and sports.

Entertainment

It has bars and lounges, nightclubs, live music, production shows and guest entertainers and casinos.

AquaSpa

This describes the atmosphere of the spa and how high tech it is. You can do yoga and pilates.

Shore Excursions

This is an introduction to the land excursions available such as camel rides, Hong Kong harbour and trains in Alaska. There are three types, Shore excursions, private and custom tours, and celebrity cruisetours.

Before You Cruise

This is a list of tips to do after you've booked, but before you embark. Provide passport details, check-in online, book shore excursions, book add-ons, request luggage tags and print your cruise documents.

Europe 2014 Cruises

This is an introduction to the Europe cruises, and shows a list of the ports of call, ships and departure ports.

Celebrity's Europe

This page gives examples of excursions, hotels and cruisetours.

Cruises

Now are the pages of the different cruises, including itinerary, map, prices and highlights.

With the Asia ones, you have to fly first to the departure port, which isn't something I would include in my publication or next brief I don't think, because I want to keep it small.

Deck Plans

There are deckplans for each one to show you where the rooms and amenities are.

Suites and Staterooms

This gives a brief look to all of the rooms available.

Amenities

This shows which ships have what amenities in an easy to read table.

Marine

Here is another cruiseline which focuses on expedition cruising and sailing adventures.

Looking through the booklet, it is actually really small, with some ships only have 8 passengers! This isn't really something I am interested in, as they are more about expeditions than luxury travel.

Royal Caribbean Allure of the Seas

This is a small pamphlet advertising the new ship coming out next year, Allure of the Seas. It has an introduction to it, what is good about it, a ship plan with all the places highlighted as well as some sample cruises on the back.

This diagram shows you the amenities on the ship in a visual way.

This has a bit of information about it, what you can do and where you can go.

Norwegien Cruise Line

I really like this brochure, as it only has three ships in its fleet which you can see it says on the front cover.

Ships

It goes straight into showing you the three ships that it has, with some information on what they have.

Food

It then gives you a description of all the food and restaurants available, in a clean layout.

Entertainment

It then gives a rundown of the entertainment and bars. There is no fluff in this brochure, it just goes straight into what you want to know.

Activities

It then suggests the activities you can do while onboard, including going on the climbing wall, aqua park, bowling, salsa dancing, retail therapy, Zumba, spa, rope course and casino.

Haven

It then talks about the top of the ship called Haven, and what that entails. It has dining, accommodation and a courtyard for relaxing.

Staterooms

It then gives you a description and pictures of the rooms you can choose from.

Cruises

Then it goes onto the cruises, fitting five on a page for the first round of Med cruises.

The next page is for Caribbean cruises and does the same.

Norwegien Epic

It then goes onto the first cruise ship deck plans and rooms with a fold out page.

Norwegian Breakaway

The same layout and content as the last ship.

Then that's the end of the book! Very compact, and fits everything in that you want to know. This is the best book I have read so far as the others are too content heavy and you don't know where to look.

Norwegian Cruise Line Freestyle Cruising

Here is another brochure from Norwegian Cruise Line, but it is bigger than the other one. It is on Freestyle Cruising.

Contents

There is a contents page on this one, something that the previous one didn't have.

This had more fluffy pages like the other brochures I looked at.

Cunard
I've looked at the website for this, so I decided to have a look at the brochure as well. There are some good layouts as they are functional and easy to read, if not a bit boring. It does the job though, and fits in with the theme of the website.