OUGD503 - Responsive: Food Packaging Primary Research

I went to Marks and Spencer's to look at the meat packaging they have, as they sell premium products which is what Danepak is. As I looked at Plan A for Marks and Spencer's, I wanted to see how they have made their packaging an environmental concern.

Multiple Resealable Pack
This packaging for steaks is good in the sense that it will keep the meat fresh for longer, but it uses a lot of packaging which is bad for wastage and cost. None of the packaging is recyclable, which is an environmental concern. It has lots of mini bags within one another, therefore allowing the customer to pick what they want to use without having to open another one. However, this is quite a bulky pack which would take up a lot of fridge/freezer space - is this necessary? 

Here is a steak in skin packaging, where it is completely vacuumed to the tray to stop air getting to it, making it last longer. This is good technique for back packaging, but I don't know how I would actually produce it.

This is similar to the previous, but it only uses one piece of material to protect the meat in the skin packaging.

I like this packaging as by using an indented area of the tray for the bacon, the top is all the same height. I also like how the sticker fits in the shape of the remaining tray.

I would love to do something like this packaging where it is stood up and the label covers the top of the packet.

I love this cheeseboard packaging, and think having it on the cheeseboard makes it more interesting to the consumer as well as providing a function for the packaging which makes it sustainable.

This is the label for the cheeseboard.

I looked at the tag for this, and saw that it says the wood is sustainable and suitable for food preparation which is helpful to both the environment and the consumer.

I thought it was quite good how there are two compartments for these burgers, as it is easier for the consumer to use. It doesn't take up that much extra space either as the burgers are quite compact. However, this probably wouldn't work for bacon because it is much bigger.