I started looking at existing packaging, for meat, ranges and ones that I like.
I love this packaging because of the hand drawn illustrations and type, as well as the choices of colour. You can tell that the products are related to each other due to the colour scheme and matching illustrations. I think that this helps it to look natural and organic as it looks hand rendered.
I think this range of products works really well together, as although it doesn't use the same colour scheme as each other, or illustrations, the style of illustration are the same and the layout is consistent throughout. I like the rough illustrations and think they add a organic and trusting feel to them.
This packaging for salmon is really bold and skeumorphic, but I think it works really well. It gives a fresh, contemporary feel to the product and I think it would stand out on the shelf amongst the other boring fish products.
This concept for meat packaging is very clean thanks to the white, but I also think it looks quite traditional and as though it is from the Butcher's due to the stripy dark red pattern. It also has a hanging feature - this could be good in some supermarkets, but not all of them are required to have this facility therefore it wouldn't be used.
This is innovative packaging for eggs, and a good way of separating them. It definitely has shelf presence because it can stand up, but it can also be stacked easily.
I just really like the design of this coffee label, with an infographic style way to show the information. I also like the vector illustration which is used - I could do a range of these to put on each version of the packaging.
I like how although these labels are different colours and feature different illustrations, they are still part of the same set and have a strong, consistent identity. I think they stand out due to their bright colours and block typography.
I like how the label on this packaging fits with the shape of the fish, and shows the consumer what it will look like when it is cooked which is the appetising part.
I have seen quite a few packaging like this nowadays where the meat is sucked to the tray, especially with fish, and I actually think it looks really good and somehow makes the meat look attractive - or the product high quality.
I love the labels on these jars, and they are all different in a subtle way although look very similar. I think the designer has been very clever here because they work so well together. I think the muted colour scheme mixed with the serif fonts make it look ornate.
I love how the tray has been embossed with the logo here, and I think that could be easily done by vacuum forming a wooden mould which can be made on a lasercutter or CNC machine. The actually packaging itself is quite basic, but these subtle design decisions make it really nice. It is also recloseable due to the plastic clasp.
I love this packaging which is colour coded and uses a simple typographic system to differentiate the different ranges in the product. I need to think how to combine all of the versions of bacon whether it be through colour or image.
This sausage packaging is actually quite basic, as it is just a tray with a peel film on top with a card label wrapped around it. But the graphics are really modern and clean with a stand out illustration and colour scheme which makes it more appealing.
I love this packaging for a range of meats by Blue Goose. By using a blue tray which matches the labels, it is very different to what you normally see, as trays are usually black or white. So this is a new thing to see, which would draw consumers attention. By shrink wrapping the meat onto the tray this also makes it last for longer. The design itself is very well done and makes it look a well established brand.
This packaging for meat is sustainable because it encourages consumers to use it afterwards - the question is how many people do actually use it afterwards?
This is really luxurious packaging for meat, using diecut methods to create striking illustrations. It is very contemporary, and I like how the accent of colour is used on the illustration and the sides.
This has a really strong identity, and the label goes really well with the photography as they both feature BBQ coal. Although I don't actually like the packaging, you can definitely see that it is intended to be barbecued and works well.
This is luxury packaging for duck, and there are a few different variations. It shows how it can be presented very differently just by using different windows.
This is really modern seafood packaging, and I like how it has incorporated the illustration and diecut area together and gives a concept to them both rather than just a rectangle window. I also like the layout of the packaging and think it is minimal but gets the point across.
I think this is really innovative packaging for meat as it stands up, and this is something I wanted to try and see if I could do. By using the beige duotone stock, it allows the red meat to really stand out against the shelf. This has made me think how colour can also affect shelf presence, as when you go into a supermarket everything looks the same on a black or white tray.
This is a good way of packaging meat, and the concept behind it really makes sense. By having these containers, juice doesn't get everywhere, so making my own having a bigger depth is a good idea and you can choose how many portions you want as it is in separate packaging, although this isn't very eco-friendly.
I love this allunimum packaging, as it would really pop on the shelf and is shrink wrapped which makes it last longer. Opaque packaging actually makes it last longer too (as I've found in my research) so this is better.
Leave your comment