I have attempted to read this several times, and I still
haven’t finished it because I don’t understand what the content is about. I
can’t comprehend if the ‘we are the state of the art’ is the title, or just
randomly placed as it follows a different layout to the rest of the prospectus.
I find how the text is in three boxes within another box quite pointless, as it
doesn’t seem to have any meaning or continuity.
The title, image and text have no connection to each other.
The text talks about having ‘excellent staff’ – but with no picture of the
staff or a small class to support this, just an image of the interior roof. I
have no objection to the image, but I fail to recognise how it helps the
audience be introduced to the College. Surely a more appropriate image, such as
the exterior or the mosaic bar would be more beneficial?
‘Leeds was named ‘Best place to live in Britain’ by Henley
Business School’. But we are an art college, not a business school, so why
would potential ART students care about that? Business and art students would
have different needs from the city - they wouldn’t need art supply shops, art
galleries, the theatre, design studios and most importantly, they have
different employers.
When considering where you are going to university you
usually think about the course, if it is right for you, the location itself,
and what is has to offer you. Not carbon emissions. I just find there seems to
be a lot of points in the prospectus which aren’t particularly important, and
the space could have been used more resourcefully.
I find the layout of this quite difficult to read, and the
text doesn’t seem to be aligned in an easy way to follow. I think it’s because
the title is centred, whereas the information is aligned to the left, so my
eyes don’t know where to look.
These images are from the Graphic Design page. I feel like I
had to point out what page they are from, because it isn’t obvious at all which
you would expect it would be. By cropping the images the audience can’t see the
work, and although that makes the images look edgy and cool, wouldn’t you
rather be able to see the standard of work produced?
‘L iberty Park, Leeds, LS1’. If my spellchecker is picking
up that space in Liberty, then why didn’t the editors?
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