OUGD404 - Critical Analysis

Today we had to bring four images to class of two pieces of graphic design that we like, and two that we don't like. The top two are the ones that I don't like, and the bottom two are the ones that I do.

We then got into groups of six, and displayed all our images on the table. Then, as a group, we separated another groups set of images into ones we do like, and ones we don't. We then made a list of reasons of why we chose to separate them.

The ones we liked:
Simplicity
Good concepts
Complimentary colours
Function
Type
Layout
Media
Refined
Illustration
Legibility

The ones we disliked:
Layout
Cheesy/gawdy
Type
Imagery
Colour
Visual quality
Lack of communication
No logic
Illegible
Not interesting content

As we moved back to our own groups we found that when other people had seperated them into their own likes and dislikes, they were the same, if not nearly the same. We realised when we all looked at the same things when we are judging work, and this can help us be more confident that when we are critiquing our peer's work we can trust their judgement, as we all have similar tastes and expectations.

After this we moved back into our groups of six, and paired up. We were given some criteria to work to (DIET), and had to write about one of the images we had chosen, and then analyse our partner's.

DIET is a way to critique other people's work, and each letter stands for something.
D = Describe
I = Interpret
E = Evaluate
T = Theorise

• This is a business card for venues
• Good use of colour - that shade of red is associated with barn roofs, and farms so creates a country feel
• Type is unique - the legs of the 'R's are extended, and the 'FARM' type works well with the rest of the fonts used. It shows it has been thought out, and well put together
• The letterpress makes it interesting to look at and touch, making it seem special and unique which reflects the service
• Layout is very legible - uses banners, colours and different fonts to break up each section
• The clouds make it seem idyllic, and correspond to the name of the venue 'Fresh Air Farm'
• It's good at advertising because it sets a tone of friendliness and the design is clean
• Includes all the information that is needed, and various contact details

•  Very illegible, I had to really concentrate on what it was saying
• I don't see the purpose of it - the broken up text suggests something bad will happen if you answer the phone, but I don't know why/what it is for
• The colour scheme is very bold, and I don't think it is very sophisticated, although it does stand out. I prefer the red used in the first image I discussed
• It is quite clever how to the phone lead connects the text as it is in context
• The designer could experiment more with the type to make it more legible but keep the style

When me and my partner were discussing what we thought to each others images, although we didn't share the same view on the aesthetic qualities, we understood where each other was coming from.

As a group we talked about how the criteria we judge against fits into DIET.

D - Colour, type, image quality, texture, composition, concept, theme, layout, process.
I - Legibility, purpose, tone of voice, message, function.
E - Effectiveness, legibility, communcation, skill, quality of work, aesthetic quality.
T - How the work could be improved through clarity, colour, message, type choice, layout.


Identify and explain five reasons why critical analysis is an important part of education, learning and developing your understanding.

1. It helps me notice how the fundamentals of design are used in context, as by analysing them I learn to understand why they are used.
2. It improves my knowledge of design as I am experiencing it more in depth by thinking about why the design decisions have been made, and if it works or not.
3. It makes me think about any underlying meaning and message, which I can then incorporate into my own work and thinl beyond just the aesthetics.
4. It also improves contextual knowledge, as the more designs I research, the more I learn about the designer who created them, and who inspired them, and what influences them and so forth.
5. By being critical and analysing what works and what doesn't, it helps me to decipher the good from the bad, and to then bear that in mind when creating my own designs.

Identify and explain five reasons why group critiques are useful in the developement of your work, skills and opinions. 

1. Getting positive feedback on my work builds my confidence about my work and speaking about my ideas without being embarrassed of what people will think.
2. Getting other peoples views and ideas on my work makes me look at it in a different perspective which can help when I go to improve my work.
3. I find it helpful when the tutors and my peers suggest where to go next to develop my work and ideas further so that I know I am on the right track.
4. I think it helps improve communication between each other when putting across our ideas, which will be useful when we have clients and need to have an effective and communicative relationship with them.
5. I also like the creative atmosphere critiques have, as everyone has been designing thing and coming up with ideas which motivates me.

When we were in the groups we made a collective list of what we look for when analysing work:
Colour
Layout
Communication
Visual Content
Non Visual Content
Function
Quality of Execution
Legibility
Audience
Context
Concept
Message
Method of production

Choose five criteria from the list and briefly summarise what will generally affect how you judge what you like and what you dislike when analysing examples of work.

Quality of Execution
This title sequence produced by Saul Bass is flawless. I just love the continuity of the lines and the moving image, and it creates a very clear insight to the plotline.

Legibility
This is an incredibly important aspect of design, because the aim of design is to communicate well. I don't think this is very legible, for several reasons. One, the clump of small text in the middle is very hard to read because it is in capital letters and is quite small - it would have been better in small caps so that it wouldn't have appeared as shouting, and it could have been enlarged more as they are are the same height as lowercase letters.

Layout
I really like the layout of this business card because of how it seperates each section with different lines, banners, and various fonts. I am very interested in package design, and making lots of information fit into a clear layout on packaging really interests me and I like how creative you can be while still sticking to major constraints.

Message
I think messge is a really important factor, and how well you communicate it. I don't think this website is designed very well because of the large X behind the text. What purpose does it have there? I can't see the message behind it at all, it is just a horrible neon shape.





Concept
I really like reading about the concept of designs from the designers themsevles, because I want to know why they made the design decisions that they did. Good Food are a microwave meal company in Mexico, and wanted to change the attitude of microwave meals to healthy. They did this by using clean, simple packaging to suggest the food is also clean and simple. The logo type is also quite rounded and simple, giving a friendly, positive feel.

OUGD403 - Message and Delivery Pt1

We had to pick an article from any newspaper on Tuesday 23 2012, and I chose this one on a talking Beluga whale. Here is the article that I found in the The Daily Mail:

I chose it because I thought it was something positive for a change in the news, and I am interested in animals so thought it would be a fun subject to research. It is about a whale named Noc, who communicated with divers when they were under, apparently telling the divers to get out of the water. It is quite extraordinary that a whale has been found to communicate with humans, so I am going to look at this case, and other cases where animals have been found to communicate. 

Here is a video of the audio that the whale produced: 

Facts and Figures on Whales

I am going to research some facts and figures on whales, to get some background knowledge on the animals and have a clearer idea about their intelligence, population and various other facts.

This is an infographic showing each species of whale, and their population in the world. Noc was a Beluga whale, and there are only 100,000 in those in the world. I thought that was a very low number, but after researching it more it seems their conservation status is mixed, with Wikipedia saying their status is Near Threatened, but a section which says:

'the subpopulation from the Cook Inlet in Alaska is considered Critically Endangered and is under the protection of the United States' Endangered Species Act.^[2][5] Of seven Canadian beluga populations, the two inhabiting eastern Hudson Bay and Ungava Bay are listed as endangered.'

I found these facts on beluga whales, which explain core information about them. By researching them I think they are very interesting as they are very different to other species of whales. They are easily identifiable from their white skin and large foreheads. Here it says they can move their head in all directions which is pretty unique and special. 
As the diagram of its size compared to the bus shows, they are a small species, and one of the smallest types of whales.
This article also says 'They are social animals and very vocal communicators that employ a diversified language of clicks, whistles, and clangs. Belugas can also mimic a variety of other sounds.' which confirms furthermore that it could have been possible for them to make human like sounds, as it says they can 'mimic a variety of other sounds'. This is important to me because when I first read the article of Noc talking I thought it would only apply to one case or be very exaggerated, but there are lots of evidence to suggest otherwise.
If you click here you can be directed to the full article.


I was browsing through some more articles about Beluga whales, and came across this 'Beluga whales are very vocal: their chirps, squeaks and clicks are so distinctive they're nicknamed 'sea canaries'.' I found this on the BBC website, and after I have seen that they communicate a few times on different websites, I am now going to look at vocal communication in animals.

Communication

I am now going to look at communication between other animals that I have found through the internet. I first looked at this article about Noc the whale, and it said:

"While birds have been known to mimic human speech, it's not a common characteristic among mammals - the few exceptions apparently including Noc and, a decade earlier, a New England harbour seal named Hoover, who reportedly spoke with a Maine accent.

Read more: http://www.thenational.ae/thenationalconversation/editorial/a-whale-of-a-tale#ixzz2AIk0HRiL
Follow us: @TheNationalUAE on Twitter | thenational.ae on Facebook"

This section of the article interested me as it said that a seal named Hoover has also been noted to talk, and with an accent! I decided to research this further, to see why another sea animal has allegedly spoken as well.



I then went on a website that spoke about Hoover the seal, and found a section on different animals and how they communicate vocally.


"Vocal learning - the ability to imitate complex vocalizations - is a relatively rare ability in the animal kingdom. Humans obviously are excellent vocal learners, and this ability is central to both singing and speech. Surprisingly, vocal learning of complex sounds (like speech or songs) has not been found in ANY other nonhuman primate.
However, vocal learning is common among birds, and at least three major bird groups have evolved vocal learning, probably independently: the songbirds (oscine passerines), parrots, and hummingbirds. This has led to songbirds becoming the major group in which the genetic and neural basis for vocal learning is studied. Unfortunately, however, birds have both a very different brain from that of mammals, and a completely novel vocal production system (called the syrinx). Thus, there may be important differences between vocal learning mechanisms in humans and birds.
Another large group of vocal learners are the cetaceans: whales and dolphins. Again, unfortunately the mechanism dolphins and other toothed whales use to make sounds is evolutionarily novel, and unrelated to the human vocal tract. Cetacean brains are also rather peculiar, with a very thin cerebral cortex. Thus, the similarities between cetacean vocal learning mechanisms and our own may be quite circumscribed.
Are there ANY animals capable of complex vocal learning, that have brains and vocal tracts like ours? Yes: many seals are capable of vocal learning, and they produce vocalizations with a normal mammalian vocal tract and larynx (just like ours) and have a quite ordinary mammalian brain. (The most famous example is Hoover, a harbour seal who could speak). They are also relatively common, small (compared to humpback whales or elephants, another potential vocal learner) and very easily trained to vocalize.
Thus, pinnipeds (seals, sea lions and walruses) look like the best group of nonhuman animals to help scientists learn what's involved in complex vocal learning at the physiological, neurological, and genetic levels. You may be surprised to know that we know very little about vocal production or vocal control in this group."

If you click here you can find the website where the article is from.
Although it says it is a rare ability for animals to create vocal sounds, there are records of certain animals that can do it. 



Visual Language

This section is just a selection of images that I think could represent the story in a visual way, such as fluid type to suggest water, illustrations of whales and various other symbolism.



Whales and Their Enemies
I thought this was a very eye-opening project by a group of students for a project where they had to create awareness for something, and they decided to focus on whale-killing. It is a whale made out of cardboard shapes painted white, and graphics screen printed on them to highlight various facts about whale killing. It is very well thought out, and the graphics are really visually interesting. I chose it because it reminds me of a Beluga whale with its colour, and it is a way which whales are used in a Graphic Design context.

I chose these illustrations of whales from designspiration for some visual references to them, as I might need them for a future task within this project. 

OUGD401 - Graphic Design Lecture Notes

Early form of Graphic Design is a soap advertisement by John Everitt, Bubbles, 1886.
Introduction of term Graphic Design by William Addison Dwiggins in 1922.

Richard Hollis: 'Graphic Design is the business of making or choosing marks and arranging them on a surface to convey an idea.'

Josef Muller-Brockman
'Whatever the information transmitted, it must, ethically and culturally, reflect its responsibility to society.'

Steven Heller, Eye, No.17, 1995

Henri de Toulouse-Lautrec, La Goulue, 1890s
                                            Aristide Bruant, 1893
Can be argued that these are early forms of Graphic Design, as the text and image work together

Charles Rennie Mackintosh, Scottish Music Room, 1896 poster
Kolomon Moser, 13th Secession Exhibition, 1902 poster
These posters seemed a radical shift from the previous 'advertisements' which had been produced

Peter Behrens, AEG, 1902

Julius Gipkens, Trophies of the Air War, 1917
This was a German war poster, and used the same type which is typically associated with German posters of that time

El Lissitzky, Beat The White With The Red Wedge, 1919
A modernist poster

F.H. Stingemore first created the London Underground map
Henry Beck redesigned it in 1933 and it became less realistic but more legible and cleaner.

Oskar Schlemmer, Bauhaus logo, 1922

Europe design is a lot more progressive than Britain, which is still very pictorial

Herbert Matter (Swiss), Swiss Tourist Board, 1932
Swiss are very good at design, and very celebratory of it. More refined than Britain

A.M. Cassandre, Etoile du Nord, very minimalistic design

Tom Purvis, LNER, 1937 - UK still very pastoral at this point

Design used as propaganda tool,
G. Klucis, Russian, Long Live The USSR - Fatherland of Workers in the World, 1931

New technology also helps with progressive design, including techniques such as letterpress and screenprinting

Abrum Games, catalogue for 'Exhibition of Science' - Festival of Britain, 1951

In post war period, consumerism starts
Rise of popular culture

Saul Bass
The Man with the Golden Arm, 1955
Vertigo, 1958

Popular for title sequences and film posters, very iconic designer

Ken Garland, First Things First manifesto, 1964

Art Workers Coalition, Q. and babies? A. and babies., 1970
Political poster showing stark imagery

Album artwork becomes as important as music
Jamie Reid, The Sex Pistols Never Mind The Bollocks

Peter Saville, Face 001, The Factory Club night posters
He designed the New Order Blue Monday album sleeve in 1983 which is the biggest selling album sleeve of all time. They were more interested in making art than making money, so they lost 30p everytime one of these sleeves was produced.

Public Image Limited, album sleeve design, 1986

Summary
Graphic Design is relatively new term
Although born out of consumerism and capitalism, arguably becoming more concerned with social interests
Links between fine art and advertising become blurred

OUGD401 Context of Practise Task 2 - Image Analysis Exercise

Compare and contrast the two images in relation to the following :-

a)      The choice and organisation of font and style of illustration

b)      The purpose and meaning of the image

c)       The target/potential audience of the image

d)      The social and historical contexts relevant to the production of the image

Source A - The Uncle Sam Range (1876) Advertising Image by Schumacher & Ettlinger, New York

Source B - Poster by Savile Lumley (1915)

The purpose of Source A is to advertise an oven called ‘The Uncle Sam Range’. However, instead of focusing on the functions of the oven, it portrays the wealth of America, and how superior it is to the rest of the world. It does this by having ‘Uncle Sam’s Little Dinner Party’ written on the dining table which is hosting a meal for the whole world. By using the word ‘little’ it suggests that this is not a problem to create a meal for this size, as not only is the oven capable, but also because America is more than capable of such an extravagant feast.

Source B is a British propaganda poster from WW2, and like Source A, uses superiority of the country to persuade men to join the war effort. The poster was published is 1915, and the war didn’t finish until 1918, therefore suggesting that Britain have won the war. It suggests this in various aspects of the poster, including the children’s games – the young girl appears to have a storybook about the war, while the young boy has toy soldiers, therefore suggesting it is a popular topic and something to talk about. This shows how patriarchal Britain was at the time, and there are  also aspects of patriarchy in Source A as there is a clock on the wall with the dates ‘1776’ and ‘1886’ on, which represent that a hundred years have passed since Independence Day, when America became independent from Great Britain. This could suggest that America have achieved so much in such a small amount of time, as their country is still relatively new, and this new oven is another reason to celebrate.

 Source A is very celebratory of America, and although Source B is of Britain, only to a certain extent. It uses a negative social stigma to guilt trip middle class men into going to war. It focuses on the middle class, as the working class are already at war as they can’t afford not to, and they need more soldiers. It guilt trips the audience by showing a father and his children after the war has ended, and the daughter asks him ‘Daddy, what did you do in the Great War?’ As he did nothing, he looks away from her with a shameful expression as he contributed nothing to their prosperous life now. The ‘YOU’ is emphasised to question the person who is reading it, and make them think more about contributing to the war. It makes the audience want to make their family proud for the future, which is similar to Source A, as it also targets middle class people who aspire to have the wealthy lifestyle that is portrayed in the image. The wealth is suggested through the attire, well furnished dining room and the slave which is serving the food. It portrays Uncle Sam in the middle of the image, a patriarchal figure of America living a life of leisure, which is what people want.





OUGD401 - Postmodernism Lecture Notes

Postmodernism was formed after modernism, so 1960s- present day.
It was referred to as a significant shift in attitude away from the certainties of a modernism based on progress.
Began with Pop art, then conceptual art, feminist art, neo-expressionisms and Young British Artists of 1990s.

Starts as a critique of the International Style
 - Robert Venturi, Learning From Las Vegas, 1972
 - Ideas developed by Charles Jencks, 1977
Only rule is that there are no rules
Celebrates what might otherwise be known as kitsch (known bad taste)

Modernism equates to
Simplified aesthetic
Utopian ideas
Truth to materials
Form follows function

Postmodernism involves
Complexity
Chaos
Bricolage
Parody

Postmodernism has an attitude of questioning conventions (especially those set by modernism)
Theme of double coding, borrowing or 'quoting' from a number of historical styles
Multiplicity of styles and approaches
Space for marginalised discourse
 - Women, sexual diversity, multiculturalism
Questioning old limitations
Knowing juxtapositions, or 'postmodernism irony'

Architecture example
Le Corbusier, 'Chapel of Notre Dame du Haut' Ronchamp, 1953-55
Le Corbusier, 'Maisons Jaoul', Neuilly sure Seine, 1954-6

Robert Venturi
'"I like elements that are hybrid rather than `pure,' compromising rather than `clean,' distorted, rather than `straightforward,' ambiguous, rather than `articulated,' perverse as well as impersonal, boring as well as `interesting,''

Notable People
Phillip Johnson, Sony Plaza, New York, 1978-84
Renzo Piano and Richard Rogers, Pompidou Centre, Paris, 1972-77
James Stirling, Neue Staatsgalerie, Stuttgart, Germany, 1977-83 (art gallery which has no truth to materials)
Michael Graves, Kettle, for Alessi, 1985 (It's about saying who you're identity is as a consumer)
Andy Warhol, Campbells Soup Cans, 1962
Roy Lichenstein, Drowning Girl
Jeff Koons, Dirty - Jeff on Top, 1992
Jeff Koons, Michael Jackson and Bubbles, 1988
Damien Hirst, Mother and Child Divided, 1993
Tracey Emin, Everyone I Have Ever Slept With, 1993
Tracey Emin, My Bed, 1998
Sarah Lucas, Au Natural, 1994
Jake and Dinos Chapman, Zygotic Acceleration, Biogenetic De-sublimanted Libidinal Model X 1000, 1995
Chris Ofilli, Holy Virgin Mary, 1996  (represents black culture in art that beforehand wasn't)

Hussein Chalayan - controversial fashion designer. Does his work have meaning or just attention seeking to draw attention to his work

In Design
David Carson, Ray Gun magazine
Barbara Kruger, I shop therefore I am, 1987
Selfridges, Buy Me I'll Change Your Life - is Kruger's art now signage, graphic design?

http://plato.stanford.edu/entries/postmodernism/

Summary
Space for new voices
Shift in thought and theory investigating 'crisis in confidence'
Postmodernism aesthetic - multiplicity of styles and approaches

OUGD403 Alphabet Soup - Typeface

I am making a typeface based on a person in my class, and as her favourite font is American Type Writer, I decided to look at that and other typewriter fonts. I want to create a font that resembles the ones used on a typewriter, as it represents my partner well, and the reasons why can be found on my design practise blog.

American Type Writer - This is Charlie's favourite typeface, and as we had to base our font on an original one, I decided to base it on this. From this, I found three similar fonts...

Better Type Right - In the group crit we had, Amber suggested to create a font which was slightly uneven, with parts of letters at different angles, or just not completely precise. I decided to take this on board, and found a typewriter font which did just that. In my first alphabet sketch I drew one similar, and took it to Illustrator. However, when I finished it, I thought it seemed to unorganized.

Courier - This font is monospaced, meaning each letter is the same width as the last. This is what all original fonts were on a typewriter, so that each line was aligned. I made the first font I designed monospaced, but I think because I also made it slightly uneven like Better Type Right, it didn't quite work. It made it look unproportioned, and I think it only works well if it has a lot of straight serifs, rather than curved.

 Ernestine - After I didn't like my first typeface, I decided to look at Ernestine, and create another one based on this. I looked at the serifs in particular, and noted how it doesn't look robotic like Courier, but still keeps the typewriter style. I took this on board into my own font, and was very happy with the result.

OUGD401 Modernism Lecture Notes

I had my first lecture on 10.10.12 on Modernism, and here are the notes I took for it.

Modernity - Historic phase in western culture
                   - Industrialisation, Urbanisation in the city

Modern is an improved version of what was before, and was associated with positivity; a progressive art.

Notable People -
Holman Hunt painted 'The Hireling Shepherd'
John Ruskin 1819 - 1900 - he was one of the first people to look at what modernism was in a book 'Modern Painters'

Charles Jencks, 15 July 1972 - said that modernism dies.
He wrote the book The Language of Postmodernism Architecture (1977)


Paris 1900
Most modern city at the time
Troittor Roullant - electric moving railway
Factories were open 24/7
Technology was rapid - there was the invention of the railway, lightbulb and phone
Technology was 'shrinking the world' and life accelerated
Because of the railway, world time is standardised
There are now new ways to spend leisure time - music halls, cinema, shopping

Enlightenment Project
A period in the late 18th century when scientific and philosophical thinking made leaps and bounds, and people stepped away from religion.
A Baudelaire poem 'The Painter of Modern Life' depicts the changes in the new lifestyle
Impressionist painters documented the experiences of the modern life, and how although people are more connected through phone and travel, they are more alienated as they walk down the streets without talking to each other.

Haussmanisation
Paris, 1850s-onwards - a new Paris
Old architecture of narrow streets and run down houses were ripped out and redesigned by Haussman
Large boulevards replaced the narrow streets so it was easier for police to control, as there had been a lot of crime beforehand when criminals could hide down dark alleys etc. - Social Control.
Dangerous elements of working class are moved outside the city, and the middle and upper classes are moved to the center, highlighting the class divisions.
This is what brings alienation, as people are cramped together but do not speak to each other.

The discovery that white is RGB

Paintings start to be cropped, and use different compositions in corrospondence to photography. Paintings were used to document life, but now photography is invented it is seen as a threat.
An example of this can be seen in Abinsthe Drinker 1876 by Dagar.

Kaiser Panorama
This was a German communal viewing box which held images of landscape, art and erotica. People would rather view things through a mediating device rather than directly experiencing it now.
This was one of the side effects of modernity/technology, people live more through media than they do reality.

This led Max Nordau to write an essay called Degeneration (1892), which was about his worries about the effect of modernism and what the world is turning into. He was an anti-modernist.

Subjective Experience 
'Experience of individual in modern world'
If we start to think about subjective experience we start to come close to understanding modern art and the experience of modernity.
Modernism emerges out of the subjective response of artists/designers to modernity.

Modernism was an era of experiment


Modernism in Design
Anti-historicism - looks forward
Truth to materials - new processes, materials etc, and not hiding them
Form follows function - look is secondary to practicality
Technology
Internationalism

Adolf Loos (1908) - 'Ornament is Crime'

Modernism is timeless because it has been stripped of all decoration and doesn't date, but decorated buildings will eventually date as new styles come in.

Serifs weren't needed in the modern era so sans serifs were designed.

Bauhaus
Bauhaus was an art school in Germany, which was located in Weimer, then Dessau, then Berlin before eventually being shut down by the Nazis in 1933. The first building was made out of concrete, and it was a new material so was not hidden or painted. It also had a huge window as artists and designers need it when creating work, so this was for a practical reason, not an aesthetic reason. Bauhaus had its own sans serif font.

Internationalism
A language of design that could be recognised and understood on an international basis

New Materials
Concrete
Plastics
Reinforced Glass
Aluminium
New techologies of steel

Term modern isn't neutral - suggests novelty and improvement
Modernity (1750-1960) - social and cultural experience
Modernism - range of ideas and styles that sprang from modernity

Importance
A vocal of styles
Art and design education
Idea of form allows function

OUGD401 Constructive Criticisms of the Leeds College of Art 2012/13 Prospectus

I have attempted to read this several times, and I still haven’t finished it because I don’t understand what the content is about. I can’t comprehend if the ‘we are the state of the art’ is the title, or just randomly placed as it follows a different layout to the rest of the prospectus. I find how the text is in three boxes within another box quite pointless, as it doesn’t seem to have any meaning or continuity.

The title, image and text have no connection to each other. The text talks about having ‘excellent staff’ – but with no picture of the staff or a small class to support this, just an image of the interior roof. I have no objection to the image, but I fail to recognise how it helps the audience be introduced to the College. Surely a more appropriate image, such as the exterior or the mosaic bar would be more beneficial?

‘Leeds was named ‘Best place to live in Britain’ by Henley Business School’. But we are an art college, not a business school, so why would potential ART students care about that? Business and art students would have different needs from the city - they wouldn’t need art supply shops, art galleries, the theatre, design studios and most importantly, they have different employers.

When considering where you are going to university you usually think about the course, if it is right for you, the location itself, and what is has to offer you. Not carbon emissions. I just find there seems to be a lot of points in the prospectus which aren’t particularly important, and the space could have been used more resourcefully.

I find the layout of this quite difficult to read, and the text doesn’t seem to be aligned in an easy way to follow. I think it’s because the title is centred, whereas the information is aligned to the left, so my eyes don’t know where to look.

These images are from the Graphic Design page. I feel like I had to point out what page they are from, because it isn’t obvious at all which you would expect it would be. By cropping the images the audience can’t see the work, and although that makes the images look edgy and cool, wouldn’t you rather be able to see the standard of work produced?

‘L iberty Park, Leeds, LS1’. If my spellchecker is picking up that space in Liberty, then why didn’t the editors?

OUGD401 A Good and Bad Example of Graphic Design

I have been asked to choose a bad and a good example of Graphic Design and justify why I have chosen it.

Here is the bad example:

Here is one of the many awfully designed things that get posted through my flat door. I hate how the website which is in yellow has a black background, as though it is highlighted. It doesn't make it stand out for a good reason. The illustration and gawdy text paired with the white background makes it look like the website and clothing will be tacky. It's just a very unappealing business card which you wouldn't look twice at.

Here is the good example:

 

http://newgrids.fr/2012/07/16/sugar-deli-food-center/

I think this branding identity for Sugar Deli Food Center is beautiful. Its simplistic and practical, while also being aesthetically pleasing. The identity is the same throughout every aspect of the company which is important to give a clear message to the audience. I love packaging and identity, and this is a really effective example. I think the bags and labels make the food appear very appealing.