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You Are Reading
As our group have decided to focus on helping children read, I thought it would be appropriate to do some further research at design focused at children, and some statistics on child literacy.
I started looking at different statistics to help me realise how big of a problem it is, and why we are addressing it.
'almost 40 per cent of those ages eight to 17 live in homes with 10 or fewer books - although 85 per c ent of those ages eight to 15 own a games console, and 81 per cent have a mobile phone.'
- Dailymail
'children with no books has 'lower' levels of attainment, negative attitudes to reading and read less frequently'.
- Dailymail
'Over a third of London primary school children reach the age of 11
without being able properly to read and write, and 20 per cent are still
having serious difficulties by the time they leave secondary school.'
- Letsgetreading
'the UK ranked at 47th for the number of children who read for pleasure.'
- Letsgetreading
'Exposure to stories helps to enrich the imagination and provide
knowledge of a range of experiences that a child can draw on to give
them confidence in their daily life.'
- Letsgetreading
I decided to look at more packaging, as that was what I started researching for printed text and reading. To look at products aimed at children was also my task to do as part of doing different research processes as a group.
Although these are aimed at parents as they are buying for the children, they still have a colourful, playful design which children would appreciate.
The Natural Confectionary Co. use bright colours and characters to advertise their sweets. The type 'Jelly Squirms' is positioned at different heights to give the impression of movement, as jelly wobbles.
These use very simple colours, and block text to make it understandable to children. The characters used look very happy, which could encourage children to use the product as not many like to put after sun lotion and suncream on.
I really like the illustrations used here, as the cartoon like images of the vegetables make them seem friendly and comforting, as children often refuse to eat vegetables.
I really like the simple illustration here, and the bright colours would attract young children. The big, bold text stands out against the colours and is readable for younger children.
Characters are used again on this packaging for a drink, and subtle colours are used on the lion, which makes the display text stand out more against the coloured backgrounds.
I think the justified text works really well underneath the duck illustration, and even though it is aimed at parents, the bright colours and the animated illustrations would appeal to children as well.
This is a very clean design, with simple colours unlike the other designs I have looked at. The bright colours don't look overpowering against the white background, and I think the curved typeface makes it appear friendly and laidback.
These growth charts are incredibly bright, and the characters are very geometric. That is the sort of style I want to achieve, but add a lot more colour to make them more lifelike and friendly.
I really like these illustrated fruit, as the designer has given them a personality, and the fact that they are happy would encourage young children to notice it. I also like how it is on a white background, because although it is aimed at children, it hasn't substituted good design, which can be seen on lots of children's packaging which have too many colours.
I love these simple illustrations, and how they fill the frame of the border. Even though they are bright, they aren't gawdy and they grab attention.
I really like how the open mouth is used to place the text, as it really stands out, and allows for the rest of the illustration to be undisturbed by text. I've noticed a lot of the text used on children's packaging is lowercase; Emily in the group has designed a lowercase typeface specifically for the project which will work really well.
I just thought this was really clever, although it is very simple and effective.
I really like this packaging, and the green works really well against the transparent packaging. The use of green circles act as peas to work with the title, and some are also illustrated into children, appeaing at the target audience. Although it is aimed at children, the design is really clean and simple.
I love this illustrative book designed by Malika Favre, and I think the shades of colour used are really subtle and attractive.
These monkeys are humanised by wearing jetpacks, to go with the title of 'fuel'. The white text stands out really well against the bold colour of the packaging.
I found this campaign for children eating smartly, and I liked the colours and illustration, but I think it is perhaps too wordy to be aimed at children.
I started looking at the most popular children's books, and I found this website has a list of them, and some quotes from the books which I thought would be useful to our project as we want to do wall murals.
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